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GAPbuster is now GBW!

We are proud to announce the launch of the new company logo as part of the ongoing evolution of our company's brand.

Our business has grown and evolved over the last 21 years, so we have refreshed our logo to reflect who we are today.

That said, we are proud of our heritage, which is why our new corporate identity retains the core elements that we have built our business on - being bold, dynamic and driving improvement through measurement and analytics.


The new tagline "Experience > Solutions > Growth" reflects our ability to provide bespoke measurement programs anywhere in the world, and our commitment to the highest standards of client servicing and programme execution.

You will notice the new identity being rolled out in stages over the next couple of months. We have started by updating the branding on our websites. By end of March we will move our website and our email communications to a new address ending with instead of Our existing addresses will also remain active for a period of time to ensure minimum impact on communications.

We are excited to hear what you think of our new identity. Contact us