Competitor Benchmarks, also known as competitor analysis, is a customer experience management (CXM) practice or a framework that weighs competitors and industry leaders and build on specific criteria to understand your organization's best practices and business opportunities. This process of identifying competitors in the industry, investigating various factors, and comparing their strengths and weaknesses is called benchmarking. We help our clients to focus on business objectives and thus ensure them through:
GBW ensured the company could compete in an increasingly competitive sector through:
Competitor benchmarking is a like-for-like comparison of competing companies against a set of predetermined brand-agnostic criteria, leading to analysis of the strengths and weaknesses of your competitors.
Our process of benchmarking competitors consists of:
By comparing your performance to your competitors you can understand your potential strengths, weaknesses and trends to come within the market.
From a competitive analysis perspective, this means carefully selecting the right competitors to compare your brand with. From a benchmarking perspective, it means identifying relevant key performance indicators and solving them.
Competitive Benchmarking Analysis is the analysis of the strengths and weaknesses of competitors in the industry. It provides a complete overview of how useful and important the approaches are in attaining the company's desired goals & objectives.
Competitive comparison analysis is the process of identifying competitors in your industry and researching each of their marketing strategies. Using this information as a starting point to identify the strengths and weaknesses of your company in relation to each competitor.
Sonata GBW is a global technology company specialising in customer experience CX measurement, platform-based digital transformation, supporting businesses to become connected, open, intelligent and scalable. It has presence across USA, Canada, EMEA and APAC regions. If you would like to know more on how we can help you, please fill out the form.