Customer Feedback Surveys
  • GBW designs competitor benchmark programmes to provide an important perspective on your competitive landscape
  • Our trained mystery shoppers visit pre-determined or random competitors to understand key components of their service offering
  • GBW provides assessments from a brand-neutral perspective, ensuring traditional bias found in other competitor programmes are removed in favour of a ‘real’ customer perspective

  • Understanding how you perform against your competitors has never been more important
  • The findings help focus business objectives and future service related activities
  • Your customers benchmark you against the best examples of other competitor practises
  • Perception of your own performance can deteriorate as those around you improve

Who, Where, When
  • Periodically – allowing time for findings to be implemented
  • In any location – wherever your competitors are located
  • GBW uses trained and tested mystery shoppers in every geography underpinned with our own quality assurance teams to ensure confidence in every visit

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