Social Media Listening
How we can help?

We provide our clients with a clear view of brand perception:

  • Social media listening capabilities to provide all the important information about your competitive landscape.
  • An industry-leading Quality Assurance process that adheres to the highest ISO 9001 standards.
  • Detailed text and semantic information to help direct the client's strategy. In this way we keep our clients at the top of the information globally.
  • Action tracking capabilities that ensure contact resolution opportunities are addressed promptly and efficiently.
  • A feature-rich, proprietary reporting platform that provides meaningful data. Refreshing said information constantly to b>
  • Integrate data from your social platform with other customer experience programs. Doing so of that cutting-edge and quality information.

Social Media Listening is the tracking of social media platforms for mentions and conversations related to your brand and analyzing them for insights to discover opportunities to proceed. In other words, it is the way to measure the success of the social media marketing listening strategies used by a brand or company.

Social Media Listening

Our CX offerings

Program consultation and design

  1. Keyword Filtering
  2. Explore all comments in one place with insightful dashboards + data visualization
  3. Sentiment Mapping
  4. Discover audience feelings in general and towards specific ad campaigns

Data capture and action tracking

  1. Competitive Analysis
  2. See the strengths and weaknesses of multiple competitors at once
  3. Integrated Real-Time Analytics
  4. Advanced AI predicts future performance, based upon historic trends

Program creation and delivery

  1. Uncover advocates and trends. Measure risks and opportunities
  2. Language Translation
  3. Integrated API’s automatically translate information quickly and accurately

Reporting and analytics

  1. Multi Account management
  2. Centralize all social media activities in one unified dashboard
  3. Hashtag Tracking
  4. Identify popular hashtags, drive people to your content and get them talking

Social Media Listening

What makes us different?

Frequently Asked Questions

Social media listening, also known as social listening, is the process of identifying and evaluating what is being said about a company, individual, product, or brand on the Internet.

The Internet produces massive amounts of unstructured data, that's why it's important to know what an organization wants to achieve with a social media listening initiative.

There is a huge selection of efficient social media listening tools and apps on the market that simply carry out the acts of social listening and social monitoring. Some stem from video content and review aggregation analytics, some are dedicated to traditional social media analytics, and others simplify the task of collaborating across multidisciplinary teams.

To achieve the best results, it may be necessary to take advantage of the capabilities of more than one application. For this reason, especially for larger brands, it is good practice to hire a specialized company that can help design the scope of social media listening projects and carry out an extensive examination.

Social media listening can create stronger customer relationships, provide a deeper and more rounded view of a brand’s addressable audience or help to improve any aspect of your customer experience.

Social media Listening scans key social media platforms for mentions and conversations related to your brand, then analyses them for insights to uncover opportunities to act in order to achieve the desired information for the improvement and growth of the company.

  • New Product development or campaign tracking
  • Sentiment tracking and breakdowns.
  • Alerts and news jacking.
  • Influencer and detractor mapping.
  • Audience and competitor deep dives.
  • Social Optimisation.

A social media listening tool is software that monitors and analyses online conversations about your brand focusing on a specific topic, your competitors, or anything else that is relevant to your business.

There are many social media listening tools on social networks on the market, but the results end up being poor if your company requires specific monitoring and optimal results to reach your market or the analysis of your competitors.

Sonata GBW is a global technology company specialising in customer experience CX measurement, platform-based digital transformation, supporting businesses to become connected, open, intelligent and scalable. It has presence across USA, Canada, EMEA and APAC regions. If you would like to know more on how we can help you, please fill out the business enquiry form below.