Our brand and compliance audits deliver insights that drive action to resolve:
Brand and Compliance Audits are a detailed assessment of any visual or operational aspect of your business by GBW’s trained and certified auditors, against your specific expectations.
Consistent branding, flawless promotions and even compliance solutions are all vital when it comes to:
Our audit and compliance service, means you can rely upon our team of experienced client servicing and operational personnel to take you through the following steps:
Delivering the Retail Site Survey program with different requirements and standards across 4000 stores from different states and outlet types.
Intense training and selection of auditors (including face-to-face interviews, webinar training and certification tests)
Maintaining consistent brand values even through localized processes.
There is no exact formula as to when a company should perform an audit. Subject to what you are measuring, they can be carried out on any frequency from annually (for a review of branded fixtures and fittings), to quarterly (where there’s a benefit to focussing on specific areas of an operation or in line with your seasonal and promotional changes), through to monthly where legal compliance or due diligence checks are required.
Any compliance checklist starts with an alignment of objectives, measurables and deliverables. This approach drives the criteria against which any element of the audit will be measured, down to specific evidence-based criteria that establishes the compliant from non-compliant. Alignment on scoring is also applied, to support weighting of findings and an ability to separate major from minor issues. Capturing all critical-visual based elements are then agreed upon, along with criteria for how the images need to be obtained and what they need to show. The outcome of these steps ensures an ability to calibrate findings from any location to enable a like-for-like assessment across an entire business.
The main objective of conducting a compliance audit is to assess how well your physical locations and frontline teams are delivering a consistent experience to your customers in line with your business's compliance practices and protocols.
Failing a compliance audit provides opportunities to understand the extent of any systemic failure, the need for additional targeted training or investment. Ultimately the outcome of any audit measurement provides the opportunity to improve compliance and measure this improvement against other operational and customer experience related metrics to quantify the potential positive impact and return on any investment.
A brand audit is a detailed analysis that shows the performance of your brand in specific stated goals. Taking a step back and looking at your brand gives you the ability to see the bigger picture and identify your strengths and opportunities for improvement.
A brand audit helps you to figure out what's working with your branding strategy and also what could be improved.
Generally speaking, a brand audit is a detailed analysis showing how your brand is performing compared to its stated goals. Taking a step back and looking at your brand through a different lens gives you the ability to see the wider landscape and to identify your strengths and opportunities.
A general brand analysis checklist includes: customer analysis, competitor analysis and an audit of the current brand. However, brand analyses can also include a market analysis, brand architecture analysis, brand risk analysis, or brand management analysis.
GBW creates compliance checklists in conjunction with our clients as a tool that can be utilised by our trained evaluators (as an independent assessment) or by frontline teams (as a self-assessment evaluation tool) to drive focus, understanding, ownership and standards against an organization's adherence to its own policies, industry standards, or regulations.
Checklists are both comprehensive and structured in their design in order to provide evidence based calibrated assessment against specific criteria – often captured as text, image or even audio-based responses. These are then evaluated, and detailed actions are then generated across ownership responsibilities to rectify (and prevent future) sub-standard performance.
Sonata GBW is a global technology company specialising in customer experience CX measurement, platform-based digital transformation, supporting businesses to become connected, open, intelligent and scalable. It has presence across USA, Canada, EMEA and APAC regions. If you would like to know more on how we can help you, please fill out the form.